Aqua Ad Server is a powerful hosted ad serving solution. It is based on the popular open source Revive Adserver software.
Available Inventory Elements in the Aqua Ad Server
You can have as many advertisers as you like, including ad networks and Google AdSense.
For each advertiser, enter the campaigns you run for them. Types are contract, remnant and override.
Define as many websites as you like, both own and operated, and managed by third parties.
For each site, define the zones to represent the spots on the pages where the ads should appear.
Statistics Collected by the Aqua Ad Server
Every time a visitor opening a page encounters a zone, the ad server conunts a request. These requests are also the basis for the costs of using the ad server.
For every request, the ad server selects and returns one banner. As soon as the banner is displayed, the ad server counts an impression.
When a visitor of the page clicks a banner, the ad server counts a click. Immediately following that, it redirects the visitor to the landing page.
If the visitor ends up buying an item, signing up for a mailing list or membership, or any other form of acquisition, the ad server counts a conversion.
Powerful Features of the Aqua Ad Server
Use one of the standard pricing models: CPM, CPC, CPA, or monthly tenancy, and define the available budget.
Create a campaign that automatically starts at a future date, and ends after a preset duration, or after it runs out of budget.
Targeting and capping
Make sure the ads appear for the right visitor, on the right content, optionally capped for frequency and recency.
Create rich, engaging, interactive ads in the standard HTML5 format and upload them directly into the ad server.
Pre-roll & overlay
Create pre-roll video ads (“YouTube style”), combined with optional overlay ads and/or companion ads.